Frau Seal One Step Closer to World Domination

Thursday, May 01, 2008 by

To all those people who asked "What the shit's up with that cheapass-looking outfit Heidi wore to Bryant Park?"

Now you know (via WWD):

"Jordache Launches "Heidi Klum by Jordache" Sold Exclusively at Select Bloomingdale’s Nationwide

"After spending the last year as the face of the Jordache Jeans brand, Klum and Jordache have teamed up to produce a new capsule collection called Heidi Klum by Jordache.

Klum provided inspiration for the line from her own wardrobe, supplying Jordache with some of her favorite pieces. Comfort was a key for Klum, who envisioned the line as something that busy young mothers like herself could wear.

"She was very sensitive to wanting the line to have a sexy edginess, but not be too revealing," Berlinger said. "She paid a lot of attention to details."

The theme of the initial 20-piece collection, Naughty and Nice, came directly from Klum. There's an emphasis on premium denim, which retails for $140 to $170. Blouses, luxury knit tops, sundresses and embellished tops will also be part of the line and retail for $80 to $250. "



HEIDI AND HER ROBOT ARMY ARE POISED TO CONQUER PLANET EARTH!


GAZE INTO HEIDI'S ASS.

As for the collection, whatevs, bitches. High-priced mall clothes. And god help us, but that brushed denim flare-legged jean is making a comeback. We can't help but think of Vinnie Barbarino. And those pointy-toed pumps look AWFUL with them.












[Photos: Cohen/WireImage - Bloomingdales.com]

63 comments:

Mom said...

And we're worried about Lifetime not knowing the PR audience's tastes....

Anonymous said...

NO! don't criticize the wide legged jeans?? they look great! :-)
anyway, for celebrity clothes, I'd rather go with SJP's, a little bit more affordable ;-)

Anonymous said...

i love you guys. the comments are so right on and hilarious.

CJArellano said...

Hey, guys. Why the constant Heidi hate?

TLo said...

ThirstySchrute said...

Hey, guys. Why the constant Heidi hate?


Hunh?

Dan said...

Jordache?? They still exist?

Between this, the George Michael tour, the B-52's tour, and the Yaz reunion tour, I feel like I've taken some souped-up Delorean ride back to high school!

Anonymous said...

What I notice isn't the denim, but the generously draped tops that don't show a post-baby belly. I wondered several times last season if Heidi was expecting again, since she wore the drape-y, is she/isn't she pregnant tops, but maybe she's just trying to camouflage a model's version of a mom's poochy belly. On the one hand, it's kind because it hides a less than perfect body aspect. On the other, it can make people wonder what is being hidden. Too much Us magazine, I guess.

Unknown said...

I don't understand how celebs can get away with "providing inspiration from their own wardrobe". Unless they design their own clothes, they're just whipping out clothes that someone else designed. I know that since you can't copyright fashion design, it's not plagiarism, but it is lame.

Anonymous said...

And, I know I'm totally missing the "high fashion" boat here - but who pays hundreds of dollars for jeans???? I understand buying designer and buying things just for the label (I don't myself, but I get it), but...JEANS????

If I wore it when I was eight I'm not paying hundreds of dollars unless Heidi came to my house with them and helped me work on my wardrobe.

Craziness!

Anonymous said...

"High-priced mall clothes" sums it up right.
I kind of like the idea of re-interpreting Jordache for the 21st century, but what they came up with puts a serious ding in Heidi's credibility as a critic of fashion. Even in provincial Toronto we're long over that awful baby-doll top with jeans look. Disappointing, and bleh!

DolceLorenzo said...

"HEIDI AND HER ROBOT ARMY ARE POISED TO CONQUER PLANET EARTH!"


LOL. And they all have her hair.

Anonymous said...

The only piece I find interesting is that quasi Egyptian top she's wearing in the first pic. It kind of goes with her Nefertiti hair.

Anonymous said...

IT LOOKS CHEAP, NO?

Bring on Iman! I can't take anymore of Heidi's fashion hypocrisy!

Sewing Siren said...

The flair jeans with siletto's combo is like nails on a chalkboard to me.
The blouses with the beaded deccoration that stops abrubtly at the shoulder seam are what we used to call "casket clothes".
It's fine if she wants to endorse a line, perhaps she can bring Jordache back from the dead, but the prices seem high for the qualtiy.

Bill said...

TLo said...And god help us, but that brushed denim flare-legged jean is making a comeback. We can't but think of Vinnie Barbarino.

Aww you just reminded me of Rosalie (Hotdy) Totsy from Welcome Back Kotter. I can see her in flared jeans and a short poof sleeve blouse with a Peter Pan collar and some little bow or rickrack on it. Debralee Scott I always liked her.

She almost co-starred again with Travolta in Grease as Marty but Dinah Manoff beat her out for the part.

Poor thing died three years ago at age 52 of natural causes.

Anonymous said...

And, I know I'm totally missing the "high fashion" boat here - but who pays hundreds of dollars for jeans???? I understand buying designer and buying things just for the label (I don't myself, but I get it), but...JEANS????


I hear ya. Just the other day, I was talking with some friends about this. They were talking about expensive brands like Seven for All Mankind and Citizens for Humanity.

When asked my favorite brand, I told them "Jews for San Francisco" aka Levi's. The reaction I got was "oh, you still buy those." My response was why fix it? It ain't broke and neither am I.

Suzanne said...

Aaaaaaaaaaahhhhhhh
It all makes sense to me now.
I couldn't imagine why she wore Laura Bennett's red dress (I know I've said that a million times here)for a regular episode vs. the finale instead of the skank ass stuff she showed up in at Bryant Park.

Anonymous said...

Good Jeans: Straight leg trouser, wide leg trouser (within reason), bootcut. Nice, clean lines and flattering to pretty much any figure.

Bad Jeans: Flare, ankle tapered, "skinny." You end up either looking like your hips are a mile wide, or like you're about to go sell acid outside a Jefferson Starship concert.

And that pale wash? Never. Never ever ever. Just no.

Anonymous said...

As much as I adore Ms. Klum I have to say her new line at Bloomie's is exactly as you boys described it, "high-priced mall clothes." However, you forgot one other thing --- derivative. Have we not already seen these looks again and again?

Love your WBK comment re: Vinnie Barbarino! Very funny and spot-on.
I'd go bak to the old designer drawing board and work those jeans up in a much darker wash --- like ink, indigo or even black.

- edina -

GothamTomato said...

Not 'high-priced mall clothes': That should read, OVER-priced mall clothes. Ugly & cheap looking.

It looks like Frau Heidi has been posessed by the spirit of the Blue Fly Wall and needs an exorcism.

--GothamTomato

Lilithcat said...

There's an emphasis on premium denim, which retails for $140 to $170.

That's insane. My last pair, which look really good on me, and are comfortable, were bought (admittedly on sale) for about $15.

Anonymous said...

Is ancient Egyptian-inspired 70's glam making a minor comeback? Because top #4 looks like an Earth Wind and Fire reject.

What's next? Gem sweaters?

Jenster said...

I must be a fashion-retard because I didn't even know Jordache was still around! Whenever I hear that name, all I can think of is those giant flare-leg jeans from the 70s with the crazy stitching all over the ass pockets. I'm not sure I want to go back there.

Thombeau said...

Good lord!

Anonymous said...

ThirstySchrute said...

"Hey, guys. Why the constant Heidi hate?"

Well aside from the fact that that isn't true, an analysis of ProjectRungay may throw some light on the subject of TLo's writings on some of Heidi's fashion taste.

ProjectRungay was started because of a fascination with Laura Bennett and her inimitable style. Laura believes all of us, even mothers, should look our best, preferably glamorous.

Contract that with the following quote from the post:
"Comfort was a key for Klum, who envisioned the line as something that busy young mothers like herself could wear."

Now that couldn't be more opposite from Bennett's point of view. Or Gunn's mantra of "quality taste and style"

Kanani said...

"Available in the clearance racks at TJ Maxx."

Milla said...

Babies....
For the love of Holy Mother Mary of the Sweet Baby Geezus.....
PLEASE tell "celebrities" to STOP trying to "design" their own lines of clothing because.... THEY BLOW like a Thai streetwalker!!!!
Being a designer is not about pulling pieces that your stylist picked out of your closet. Or getting toghether with a "marketing team".
Designing in about knowing about tailoring, dressmaking, textiles , composition, fashion history, and economics as well as having an innate sense of aesthetics and balance and a knowledge of the market. Being a designer takes years of study, polishing of skills, born talent and LOTS OF WORK. You don't just pull it out of your butt and design because you are on the telly!!!!!
It irks me that I bust my plus- size, unfamous butt through construction and tailoring, write 50 page papers dissecting the work of Harlston and Giorgio St. Angelo and the impact of the AIDS epidemic on the economics fashion industry, I learnt tailoring techiniques up to and including hand padstictching lapels and collars and sewing lining on princess seams that were literally circular in silk charmeuse, I stay up sketching every night up to 2-3 in the morning, and these "celebrities" thing they can just pull a "line" out of their tight little bums?
Would you guys not be insensed and an itty bit ressentful?
Love ya,
Milla

Anonymous said...

Milla, do you ever post a comment that isn't about you?

Milla said...

Hey anon.. yes I do.
But I tend to find myself WAY more interesting than Heidi or even Nina.

Anonymous said...

No thanks! Wide legs and flares make this short person look elephantine. And I've yet to find a "celebrity line" of clothes that's worth buying.

Anonymous said...

I give it one big heap of MEH with a healthy dash of EEEEK! upon seeing Heidi's mannequin clones. Damn, lady, at least try to use a different haircut when posing with your robot drones! Don't make it so obvious.

Bill said...

Go, Milla! I Love reading about you!

Brian said...

I think it's cute stuff.

FashionFanatic said...

"Available in the clearance racks at TJ Maxx."

LOL. Or Loehmann's where Posh's line of jeans was shipped off for sale.

Anonymous said...

"Bop said...

I think it's cute stuff."


I agree, but I don't pay $300 for "cute." It has to be fucking gorgeous!

Lilithcat said...

Milla -

Thanks for that. I'm not a designer nor do I play one on T.V., but I agree with you wholeheartedly. Every time I see some woman famous only for her hair or her cleavage coming out with a clothing line, my immediate reaction is "and just how is she qualified to do this?" Of course, the answer is that she isn't, and she doesn't, in fact, do any actual designing. She just has her name slapped on the labels of clothing designed by some poor schlub in the back room, and makes money for herself and the mall store chain by fooling a lot of folks who don't know any better into buying stuff "designed" by their current "fav" celebrity.

. . . I tend to find myself WAY more interesting than Heidi or even Nina.

I do, too!

jen in philly said...

I like reading Milla's posts, too.

As far as celebrity-"designed" lines, I keep thinking that people will come to their senses and not buy that crap. But I guess that hasn't happened, at least not yet.

I view the whole thing as part of the "I'm famous for one thing, so that gives me a license to take shortcuts to do other things."

Milla, just take comfort in the fact that you'll be wearing much more awesome clothes than Heidi. :)

Milla said...

Bill, Lilithcat and Jen ...
Thank you!
You are are so sweet..
I am glad you like what I post..
I mean I feel lik we are having a convo and I am IMing T-and Lo, whom I adore, at the same time.
I am trying to become a real, honest to God, serious designer and working really hard to do so.
So I think in a blog about a show about fashion design and a fashion design show the perspective of a real fashion designer would be appreciated...
Lots of love to y'all
and ((((HUGS)))
Milla

Another Suburban Mom said...

I am now scared. What kind of "Quality" does denim have that it sells for 100's of dollars. Its freakin cotton.

I'll just stick with my Liz Clairborne jeans.

Tim Gunn-If you are reading this, do NOT mess with the LC jeans!!

Anonymous said...

Overpriced mall clothes was the goal I think.

I didn't even know Jordache was still making clothing...

Anonymous said...

Once again, TLo, you nail it.

Love the Heidibots, hate the clothes.

Muse of Ire said...

Ugly and cheap. And not in a good way.

Anonymous said...

If you asked me what I thought the rest of the model looked like after showing me the shorts picture, I would have guessed: dirty trainers with frayed laces or cheap white sandals. The top I would have guessed was a crewneck with flower appliques. And the model would have been 8 and feeling sassy in the shortest shorts her mom would let her wear.

Anonymous said...

I used to love wearing flared jeans (30 years ago). But back then, the shoes to wear with them were Sbiccas with the thick heels, clogs or wedge-bottoms. While shopping at a Shoe Pavillion store, I was surprised to see that Sbiccas were back in production.

Kanani said...

I'm afraid that this is a trend that will be unstoppable as the world spins toward branding.

Funny, because a reporter standing next to me asked André Leon Talley what he thought of the whole celeb/designer trend, and this is what he said.

Milla, I don't disagree with you. However, I try not to lose sight of the fact that these "celeb" branding deals employ a lot of designers. Somewhere, on one of those lines, is a young designer who at some point will use this experience, break out, and dazzle the world with his or her vision.

Anonymous said...

Holy shit!!!

YAZ is back!

Unknown said...

"who envisioned the line as something that busy young mothers like herself could wear."

I must travel in the wrong circles (ie: the real world) but I don't know many busy young mothers who can afford to drop $200 on a pair of crappy Jordache jeans. I can't even believe they are still around; I recall ridiculing them in a high school musical in 1983!!

LilyTheLustyLibrarian said...

Damn....when I want/need a new pair of jeans, I go to the store/mall/outlet center and try them on obsessively. And when I've been successful, like the kick-@$$ pair I found out the Banana Republic Outlet store for a great price, I take them to my crazy tailor Memis, say "Memis, will you fix my hem for me please? *stick out lower lip*". He then will hem it up the four or five inches I need, and then cut me a price break because a. I'm a regular and b. I have a cute baby, who comes with me every time.

Now THAT'S how busy young mothers do it Heidi! Boo-ya, three snaps in a Z!

Brandenburg3rd said...

LOL. The robot army calls to mind the old Vincent Price flick, "Dr. Goldfoot and the Bikini Machine."

Anon: And, I know I'm totally missing the "high fashion" boat here - but who pays hundreds of dollars for jeans???? I understand buying designer and buying things just for the label (I don't myself, but I get it), but...JEANS????

If I wore it when I was eight I'm not paying hundreds of dollars unless Heidi came to my house with them and helped me work on my wardrobe.

***

You and me both, kid. I don't pay an amount for clothing that could be a car payment.

Anonymous said...

Chip, chip, chip, chip, in a chip way.

Joanie said...

ugh

sigh

no thanks

Gorgeous Things said...

Milla said...

"But I tend to find myself WAY more interesting than Heidi or even Nina"

You sure are honey!

Regards the clothes? Nothing in there that this super-stylish, busy working mother would want to pay money for.

Anonymous said...

Its nice to know that I can pull out the clothes I put away in the 90's again. DEATH TO THE 80's!!!! YIPPEE!!!!!!!!

LMFAO!

Anonymous said...

clothing lines are new the perfumes. Remember when if you were a celebrity you had a new perfume? Or better yet a new "album"? Same thing.

I agree with the Levi's comment, if it ain't broke, don't fix it. I still cringe on shelling out more than $25 on a pair of jeans I can't imagine paying $140. Besides that Jordache's jean twill is so flimsy that the seams rip the fabric the first time in the washing machine. Oh wait, I guess you'd dry clean the $140 pair right? LMFAO yeah right. The day I dryclean 100% cotton my grandmother would jump out of her grave and club me over the head with her tomestone.

What a joke.

And to the fashion gods: NO--Please no jeweled sweaters or clothes made entirely out of beads EVER again!

Anonymous said...

Btw: about the high priced denim thing. I can actually tell when a jean has more quality and durability than a low cost department store jean. First, jeans often have very low denim counts. It's very rare to find jeans that are 100% raw denim and when they are, they last a LONG time. Flathead makes a pair that is close to $300 but seriously, you don't have to buy another pair of jeans (provided you don't grow out of them, but they conform to your shape) for probably a good 5 years, and that's wearing them nearly every day. Basically, raw denim comes as is without the distressing part of the process. So, creases and distress will come naturally as you wear them. Again, making them last longer. They also look nicer. And you don't have to wash them much - they keep their "crisp" look for a long time.
In that case, I see a good reason to get higher priced jeans.
My favorite pair I got for about $150 and they aren't raw denim, but they fit me perfectly. It's hard to find jeans for me because I have a small waist, but wide hips. Since skinny jeans have been the trend, I can often find stuff I like, but I can't fit over my thighs. :( So it takes me a long time to find something, and at that point, I really don't care how much it costs. If it's versatile and and fits me perfectly (I really don't want to bother with getting an alteration unless it's free with the store) then I am willing to pay that extra cost.

Anonymous said...

Funny, I bought some clothes that looks just like this crap at Wally World a couple months ago because I needed some cheap work clothes.

blech
double blech.
and I'm a frickin' librarian. I am SUPPOSED to dress frumpy and outdated.

did I mention BLECH?

Anonymous said...

saiariddle said...
First, jeans often have very low denim counts. It's very rare to find jeans that are 100% raw denim and when they are, they last a LONG time.

As a weaver, I am a little puzzled by a portion of the above comment. Traditional denim is made from 100% cotton thread. Rather than "denim count", I think you mean thread count- the number of weft threads in an inch. Up to before the point at which the thread count is so dense that you have canvas sail weight fabric, the more threads you have, the better quality, better wearing pants you have, so I think I agree with your comment. BTW, the word "sleazy" comes from cloth that has so few weft threads that there is room for them to shift around, weakening the structure of the fabric.

From a technical perspective, the twill weave structure is great for jeans because each weft thread passes under two or more warp threads. If you look closely, you will see a diagonal pattern in the weave. The advantage of twill is that it is a flexible weave which is why denim jeans give when we wear them. Currently, various synthetic fibers are combined in some jeans to make them stretchy, but you lose some of the breathability of the material. (Sigh - I like 100% cotton)

Hope I haven't bored anyone, but my newly dyed weft yarn is drying, and I needed a break before starting to weave.

Kristin said...

These are awful. AUF-FUL.

She should resign being a judge for this lapse of taste. Hideous.

Anonymous said...

Drag queen's all over America are buying that wig.

Anonymous said...

I agree, expensive jeans last longer. It's an investment.

Brooke said...

I'm with saiariddle and cinthia. Good jeans are an investment; I have two pairs of Sevens, and the first pair have been with me for four years now. My husband nearly died when I bought the second pair, but he remembered how well the first pair have served me, and he was OK with the price.

That said, I don't have a lot of money, either, so it's a rare splurge. But my pricey jeans have held up far longer than my Gap or J. Crew jeans.

Good wardrobe staples last.

Milla said...

In the plus size universe, the good quality jeans that have trendy cuts are called Svoboda's.
This rocking girl designer from SanTana, CA makes them. She actually graduated from FIDM in LA...
I have this high waisted, wide legged pair of the Kate Hepburn style jeans and they are DA BOMB...They were like 125 or something at the Saks.
Jessica Svoboda is one of the many reasons there should be a Plus Size Project Runway.

Anonymous said...

rosie's girl, thanks for that lesson in etymology--I love learning word derivations.

Gotta agree with the "mall wear" comments. For sure I'd wear those tops, but I'd have bought them at Urban Behavior for $6! And is it just me, or is there something incredibly unflattering about the back of those jeans Heidi's got on?