Sure, it's just a commercial for a credit card, but it's so beautifully shot and her personality (or at least, the one she wishes to present to the public) shines through so strongly that it's actually captivating. Emmett came over the other night and watched a recording of the show with us because he needed to get caught up and he said "Do you have that Diane Von Furstenberg commercial everyone keeps telling me about? I have to see it."
In other DVF news, she was awarded a star on New York City's Fashion Walk of Fame on Seventh Avenue last week.
Fabulous.
[Photos: GettyImages - Video: Youtube/insidedvf]
28 comments:
aaaaaaah. i thought i was the only one. i have to stop to watch this every time it's on too. and yea i feel goofy because it's a credit card commercial. but, as a young artist i find it so inspiring. love love.
That commerical is the best part of S5. I love her and can't wait until she is the guest judge again.
I have to admit, I gasped a little bit when I first saw the commercial. "Oh my god, it's DVF!" To which my mother responded, "Who's DVF?"
And you wonder why I wasted my first 25 years dressing like a total schnook.....
Anyway, she deserves that place on the designer walk of fame. For all the knock-offs of her wrap dress that I've seen, imitation may just be the best form of flattery. Unless you really want those licensing and copyright fees.....
Agreed. Fabulous ad spot. As captivating as the Obsession commercials were in the 80's (before they became a joke).
And, DANG, but I hope I look that good at 61. Woman can do no wrong.
I think that line, 'I didn't know what I wanted to be, but I knew the woman I wanted to become', is perfect to speak to the demographic they are targeting.
--GothamTomato
I was underwhelmed. I like, appreciate, and respect Diane von Furtstenburg and her contribution to fashion but cannot buy into your hero worship of her. And if I hear one more thing about her "inventing" wrap dresses, as if they haven't existed as varying forms of culturally traditional clothing for centuries. Oh no, that's right, it took until 1973 for someone to think of wrapping cloth around a human body. Whatever.
The commerical is nice. I highly doubt DVF wrote any of her lines. I think you're being captivated by American Express advertising more than anything intrinsically DVF (who is, despite my bitter diatribe, an amazing and talented lady).
Bailey, sometimes you're pretty laughable. The commercial is "nice" and DVF is an "amazing and talented lady," but somehow that translates to a pulled-out-of-your-ass psychoanalysis that anyone who likes it is "captivated by American Express."
And even though you "respect" this "amazing and talented lady," other people who do so are engaging in "hero worship."
God bless the internet. Where else could the insecure go to express themselves?
I love that commercial, and I usually skip ALL commercials when watching my shows on TiVo. I stop to watch this one.
My favorite thing is the black/white dress at the end that the model is wearing. GORGEOUS!!! If I had money, I would buy that dress, even if I only got to wear it in my living room.
Anonymous at 9:46, uh, you know, it's possible to admire people without overstating their importance. Just because I think she's talented doesn't mean she's some untouchable goddess and that hey, we should all cry because she's in a credit card commercial. And, um, I was talking about TLo's "hero worship," not anyone else's. It never ceases to amaze me that people get offended by random posts on the Internet not directed toward them. I don't think I'm the one looking insecure here, haha, but thanks for playing.
Anonymous at 9:46, uh, you know, it's possible to admire people without overstating their importance.
I agree.
Who has overstated her importance?
Just because I think she's talented doesn't mean she's some untouchable goddess and that hey, we should all cry because she's in a credit card commercial.
I agree.
Who has claimed she is an untouchable goddess and that we should cry during a credit card commercial?
And, um, I was talking about TLo's "hero worship," not anyone else's. It never ceases to amaze me that people get offended by random posts on the Internet not directed toward them.
I agree.
Who has said that they are offended?
You are a walking cliche of the insecure on the internet. You boost your own opinions by putting down others and when your opinion isn't really all that distinguishable from others, you recast it in terms that make it seem more ridiculous so that yours seems more informed. I'm not offended by you, I'm laughing at you. There are millions more just like you out there.
Bailey said...
It never ceases to amaze me that people get offended by random posts on the Internet not directed toward them.
It never ceases to amaze me all the rudeness that passes for discussion on the Internet.
oh wow. I thought it was just me that loved that commercial so much. For me, though, it's about that gorgeous black and white dress featured in it. I covet it so much my heart aches.
DVF spends her time making the world a more beautiful and interesting place to live. It's as simple and complex as that. With the insanity that is the world we live in, I think that's nice. Can we all please just lighten up a little?
Opinions are wonderful - but they don't have to be accompanied by put-downs and criticism. Whatever happened to the concept of "I disagree with your opinion, but I will fight to the death to defend your right to express it." I mean, I love the snark as much as the next gal - it's why I love TLo. But there's snark, and there's meanness. I don't think TLo ever intend to be mean. I also don't think that can be said of some folks who comment on blogs.
:::Tossing out 2 cents, stepping off soapbox:::
Enjoy the day, kids.
Great ad. She looks wonderful. I bought two of her dresses earlier this year --though only one was a wrap.
I admire her career and life path. When Target lost Isaac Mizrahi, she was my choice to take over.
thanks for mentioning this commercial. I love it! it feels so inspirational and powerful, from a woman's perspective. I love the part she is in the woods, getting inspiration from nature and that translates in gorgeous dresses.... I watched it the other night with my 3.5 year-old (who is a crazy PR fan) and I asked her: "what is the lady doing?" and she replied: "she is making dresses, like in Project Runway!"
I always watch this commerical when it comes on....she's seems like such an awesome lady.... I want her to be my fairy god mother!!!
I LOVE the commercial and I LOVE her. I think she's fabulous and an inspiration. Did you guys know that she was inspired by none other than Princess Diana, aka Wonder Woman, for her holiday collection?
She's fabulous and one of the best judges on the show.
I'm feeling a little verklempft here.
God, she's lovely.
-- desertwind
PS - Put a sock in it, Bailey.
I love it! Isn't she fabulous? I wanna be her when I grow up.
the commercial was directed by Bennett Miller - who directed CAPOTE (Philip Seymour Hoffman)
I too love this commercial-- I think that DVF has paved her own road and become a strong, confident woman-- not unlike our reigning diva, Kate Hepburn.
Her ad speaks to me-- you have to create your own beauty and happiness-- It doesn't make me want an AmEx card, but I wouldn't mind one of her dresses. I looked at a couple today but I will wait for the next season and other colors.
hmmm...wonder who the debbie downer in room is. Or maybe negative nancy might be more apposite?
All hail DVF!
As the proud owner of the Maupiti, Payne & Justin dresses, et al, thank you Lady Diane for helping me look cool, stylish & professional in every type of weather throughout my career.
Personally, I think considering how creative she is, hands on & business savvy, she probably did have her hand in the script.
Look at that bod. She's rockin' it at her age. She looks FIERCE.
I'm a fan of this commercial, too. It especially hit me after hearing more about Diane and her mother (her mother was a German refugee(?)), so there's something to be said for leaving your home and going off to make a damned good living.
Bailey, she might not have "invented" the wrap dress, but she at least made the ultra-flattering 70's cut in jersey that most women associate today with wrap dresses, and made it a viable option for day instead of evening. But I respect your realist point of view, and that it puts things into a little more perspective. If you don't wanna be flamed down, word it more tactfully. If they're still trying to flame you down for un-hyping DVF, then I think they need some anti-anxiety meds.
The ad is lovely, and the whole thing works beautifully for me until "... that's why I'm a cardmember." Then, I'm like oh, right ... it's a credit card commercial.
Still, kudos to whoever put it all together; it's wonderfully done. And Bill, I loved those Obsession ads. And the Gap ads from a few years back with Taryn Manning and Tweet singing "I'll Take You There."
Not feeling it. I thought it was kind of pointless.
Isn't , "I didn't know who I was, but I knew who I wanted to be," hackneyed? Sorry, thought it was. And a bit empty.
DVF may be a very charming and cultured person, but I don't relate to gajillionaire's very well. There's a superficiality that I can't get past, and while I may want the amount of money they have, I sure as Hades don't want to be them. Which is the AmEx pull, right? You want to be this person, so have this card so you can have a bit of the life they do. . .
Oh well. Who cares anyway?
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