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W Magazine: Art and Commerce (MNSFW)

Let's get cultured.

W Magazine October 2009

Editorial: Art and Commerce
Photographed by Inez van Lamsweerde and Vinoodh Matadin
Styled by Alex White
Models: Raquel Zimmermann/DNA and Freja Beha Erichsen/IMG

Here's a fun little splash of color and eye candy to get your morning started. Setting an editorial inside an art museum isn't the most original idea in the world, but come on. It's Paris, New York, models, and clothes. What else do you need?

Location: Centre Pompidou, Paris
Architects: Renzo Piano and Richard Rogers

Dolce & Gabbana Fall 2009 Collcetion
Model: Liu Wen

Artist: Franz West
Title: Maya’s Dream, 2006
Location: Museum of Modern Art, New York

Christian Dior Fall 2009 Collection
Model: Alexandra Tretter

Artist: Duane Hanson
Titles, from left: Tourists II, 1988; Old Man on Bench, 1977
Location: Van de Weghe Fine Art, New York

Oscar de la Renta Resort 2010 Collection
Model: Kasia Struss

Artist: Pablo Picasso
Title: “The French Manager,” Costume for the Ballet Parade, 1917
Location: Museum of Modern Art, New York

Hermes Fall 2009 Collection
Model: Maryna Linchuk

Artist: Mel Ramos
Title: Peek-a-boo Scarlett, 2007
Location: Galerie Rive Gauche, Paris

Model: Christian Lacroix Fall 2009 Couture
Model: Heidi Mount

From left:
Artist: David Smith
Title: Cubi X, 1963
Artist: Aristide Maillol
Title: The River, 1938–43
Location: Museum of Modern Art, New York

Longchamp’s silk blouse; Louis Vuitton Fall 2009 Collection; Roger Vivier Shoes; Chantal Thomass hosiery
Second Model: Anya Kazakova

From left:
Artist: Francois-Xavier Lalanne
Title: Tres Grand Singe Avise, 2008
Artist: Claude Lalanne
Title: Miroir, 2009
Artist: Francois-Xavier Lalanne
Title: Rhinoceros, 1966
Location: JGM Galerie, Paris

Lanvin Fall 2009 Collection
Model: Nimue Smit

Artist: Aristide Maillol
Title: La Riviere, 1938–43
Balloons Artist: M/M (Paris)
Title: Agent scintillant, gonfle a l’helium, 2007
Location: Jardin du Carrousel, Paris

Marc Jacobs Fall 2009 Collection; Bruno Frisoni shoes
Model: Lara Stone

Artist: Duane Hanson
Title: Tourists II, 1988
Location: Van de Weghe Fine Art, New York

Balenciaga Fall 2009 Collection [Bally’s wool jacket and silk blouse]
Model: Anabela Belikova

Artists: Sophie Calle and Frank Gehry
Title: Le telephone, 2006
Location: Pont du Garigliano, Paris

Louis Vuitton Fall 2009 Collection [Emilio Cavallini hosiery]
Model: Magdalena Frackowiak

Artist: Chuck Close
Titles, from left: President Bill Clinton, 2006; James II (detail), 2007–08
Location: PaceWildenstein, New York

Valentino Fall 2009 Collection
Model: Anna Selezneva

Artists: Gilbert & George
Titles, from left: Cogs, 2008; Britishers, 2008; Jackland, 2008
Location: Galerie Thaddaeus Ropac, Paris

Erdem fall 2009 Collection [Pierre Mantoux hosiery]
Model: Colette Pechekhonova

Artist: Niki de Saint Phalle
Titles, from left: Crucifixion, 1965; La Mariee ou Eva Maria, 1963
Location: Centre Pompidou, Paris

Stella McCartney Resort 2010 Collection [Modified]
Model: Anouk Lepère

Artist: Aristide Maillol
Title: Pomone, 1910
Location: Jardin du Carrousel, Paris

Balenciaga Fall 2009 Collection [Le Bourget hosiery]
Model: Katie Fogarty

Artist: Mel Ramos
Titles, from left: Caramia Caramello, 2007; Hav-a-Havana #13, lost painting of 1965 #44, 2004
Location: Galerie Rive Gauche, Paris

Chanel Fall 2009 Collection
Model: Sigrid Agren


Post a Comment

I want every pair of tights that model is wearing.

Pretty fabulous spread! Thanks for the morning eye candy to go along with my coffee :)

such a lighthearted, colourful delight.

i crave the white dress with the red belt from the third photo. !!!


I love every picture. That model is faboo.

And those swan sunglasses? DO WANT!


I just spent ten minutes looking at the picture with the two Francois-Xavier Lalanne sculptures. The play on perspective is amazing.

I'm assuming that Freja is in the suit. Do we know the suit's designer?

If Raquel is the one changing costumes, I have to say that Alex White did a better job styling and fitting her than the original designers did with their models.

The compositions are exquisite.

Gorgeous! I have to go back and look at it again and again.

When the Duane Hanson exhibit came to Sarasota, I sat on the bench next to the "old man" thinking that he was entirely real and that we were both enjoying some silent pondering over art. I was then politely informed by a security guard that I was actually sitting on the art. What fun it was!

I'm assuming that Freja is in the suit. Do we know the suit's designer?

Yes, that's Freja.

Yves Saint Laurent’s wool grain de poudre jacket, vest, pants, cotton shirt, and tie; Philip Treacy London hat.

T Lo

wow - i am suprised at the reactions - i feel like this is one of the worst editorials i have seen in a while. i thought the concept was pretty lack luster and cliched, the model was just bad, and the styling was horrible

Most of the dresses are super tacky. But I like the pictures.

Came over to the little laptop to check banking balance. Was not smiling. Saw your pictures.
Smiling now.
Love you both.

I have no clue why, but I really disliked this editorial. Something about the way the models were styled and posed just really, really did not work for me. Hmm. Maybe I'm already in a bad mood and I'm just taking it out on this poor little editorial.

Great eye candy, thank you! I ended my subscription to W because I hated the badly lit, badly focused "arty" fashion photography they were doing. If they continue to do creative layouts like this, I may rethink my subscription.

Eh. It needs heart-shaped pasties.

Fun. At first glance I thought the Lacroix was Little Edy.

I do love that Dior suit.

I love when you blog photo shoots, photo spreads or other pictorials!!! Keep it up, please. That red & white Oscar de la Renta (Cruise line) is fantastic.
Thanks for the post,

Mohawk shoes.


All the best,


I was to distracted by the art, to pay attention to the clothes, so this layout is a failure to me.


Loved this, mostly for the beautiful museums and galleries in which the models were photographed.

Loved the pixellated "many faces of" portrait of Bill Clinton, pic #21. Says it all; perfectly encapsulates his constantly fuzzing up his positions when campaigningf, as well as "the truth" about whether he ever did it, or any part of it, with "that woman."

The clothes were quite interesting. I'm heartbroken to find that all these wonderful TLo spreads have now conditioned me to exaggerated shoulders again. The sage green Valentino, pic #22, is TO. DIE. Absolutely wonderful lines. Sadly, the exquisite red Pierre Cardin, pic #4, looks outdated exactly because of the now-outdated shoulders.

After seeing this spread, I immediately went to the donation bags I was piling up to go into the car and pulled out a few outfits that miraculously just came back into style!!!

I love the model's bored/offended expression and pose in front of that ridiculous Mel Ramos nude-through-the-keyhole piece. A lot of these dresses are hideous and the "art" is just as bad (seriously, Mel Ramos?), but for some reason this editorial works. Maybe because of the exaggerated poses and facial expressions it comes across as very light-hearted and even a bit silly, and I like how that contradicts the very serious "museum" atmosphere.

Too bad the model in the white suit was such an afterthought. They really could have put her to better use. If those two were a couple in real life, it would be hard to argue which one was the Eye Candy.

I loved these photographs; so many pieces came to life which didn't wow me on the runway (hence the need for editorial, non?). The standout pic for me was the Erdem dress in front of the Gilbert & George art. Great composition, great styliing. Oh, and may I have that grey Louis Vuitton skirt NOW, please? Thanks.

After seeing this spread, I immediately went to the donation bags I was piling up to go into the car and pulled out a few outfits that miraculously just came back into style!!!

Yes, teal with black pantyhose? Very 80s. :) I threw out my black pantyhose years ago - will have to buy again.

I must have that white and red OdlR!

At first glance I thought this was a cross dressing editorial with Freja as the man and I thought it was Jeremy Dufour posing as a woman.....sorry Raquel.

The last photo makes it look like the model is trying to pee standing up.

Hey, didn't I see hearts on the clothes/shoes in 2 of those shots? And this was done way before Linsey's design aesthetic came down the runway. Maybe she knows something we don't, after all!

Beyond that, a mix of tacky and super-rich-looking lady dresses in front of gorgeous art/architecture. It is what it is.

Playful. And the red w/black lace Erdem was definitely improved by the fantastic striped hose.

While whimsical, this is very off-putting to me. I didn't enjoy it at all. And I love museums and galleries.

Everything feels one-dimensional, very flat lighting, cold, such odd perspectives, crooked and cropped, no animation in the models, forced posing. So for me, the photography alone is a big failure. I cannot find much to admire in the compositions, perhaps almost *there* in a couple of the shots. And I hate the painted lady styiing of the model. I had a hard time even appreciating the clothes.

i don't know, don't think it is as good as it should have been.

My favorite piece was the Lanvin model's name: Nimue Smit.

Love the clothes, but I wasn't so happy with the photoshoot as a whole. What I love about editorial shoots is seeing the clothes in ways I wouldn't have imagined in terms of styling and setting. Too many of the looks seemed identical to the runway presentation. My favorite photo had to be the one with the tourists, too funny!

TED said...
"Eh. It needs heart-shaped pasties."
10/7/09 10:51 AM

LMAO...nice one!

I HAVE to have those pink ruffle shoes. OMG they are delicious!

I want to know where I can buy the outfit on the lady tourist in the third picture! Fabulous!

I enjoyed everything about this. A calorie free dessert during my lunchbreak.

I just ended up looking at the art more than the fashion. But that might just be because I care more about art than I do about fashion.


I do love that green Valentino dress...maybe in my next life!

thanks for more fun eye candy!

I liked the ambiguous model in the white suit, that was a nice touch.

It was interesting how this shoot changed the appearance of the clothes less than some others we've seen. Pretty much straight-up "This is someone wearing those clothes, in real life."

I did enjoy it, but the big distractor was those awful Mel Ramos ... things. It so annoys me when someone does pinup pictures/porno stuff and then calls it "art" because it's somehow "ironic." Yeah, or you're just taking the very, very, very easy way out. So childish.

Fabulous! Love it!

eeeh. I guess I'm going to disagree with a lot of people... hated it! Really didn't like the model, but I guess that's my personal taste.

That last photo just seems inappropriate on every level. It's like bringing your son to the museum to look at naked ladies and then showing him your bits so he can see what they look like in real life. gross....

I love it! I think they did a good job of choosing clothes that can hold their own in the same picture as the art. I particularly love the balloon picture where there seems to be a whole little conversation going on between the art and the outfit.

The model is gorge and really making some of the clothes sing that seemed kind of lackluster on the runway. Not sure about androgynous Freja following her around . . . not sure what she adds visually.

I guess the art of the nakkid wimmen bothered me, as it wasn't beautiful.

Speaking of editorial fashion photography -

Irving Penn died today.

I'd love to love it, but it just seems chip in a chip way.

Icky, but not in a good way, though I do like Freja in the white suit.

I guess it's meant to give a Jeff Koons vibe? If so -- doesn't go far enough.

Um, mouseanony, that's just how Chuck Close paints. I don't think it has anything to do with Clinton and more with his style since he became paralyzed...


LOVE this editorial! I covet those shoes darlings. Oh those pink ruffled shoes....!

I love the photo with the Erdem dress ( red with black lace). It is such a visual feast. I love the hosiery on that shot. It gives her legs such interesting angles.

Thanks boys, These are much better than the weird S&M ones :)

Agree with the peeing standing up pose, and that was, to me, the only interesting pose she made. The rest look like something that would've been done midway through America's Next Top Model. I did like the model in the white suit, though.

The Bruno Frisoni shoes are beautiful objects - they look ridiculous on the woman.

I keep trying to generalize about these, but it's too much image, all told, too many pieces of art I want to look at longer, too many challengingly composed photos that I need to see without distraction.

Two specifics:

1. Stilettos! On the patina of Malliol's Le Riviere! ARGH!

2. I would give my eye teeth to have taken the photo above the caption Artists: Gilbert & George
Titles, from left: Cogs, 2008; Britishers, 2008; Jackland, 2008
Location: Galerie Thaddaeus Ropac, Paris
(with the model's head going out of the frame and the striped hose) because it's pretty much a perfect image.

I feel sorry for the model who only gets to wear a white suit. Otherwise, fun!

White suit model didn't need to be there and that last picture is disgusting.

However, overall I really liked it. Both classic and now.

Aw, Freja as a boy is beyond cute! I want one.

Not sure about androgynous Freja following her around . . . not sure what she adds visually.

I think the idea was to create a little doubt or raise some questions -- is the woman here with her son or her gay boyfriend or her glamorously effete friend? Is he innocently learning about art, or does he already know far more than she does? Is someone being seduced here or are they both completely cool and detached? Something like that.

I did feel it didn't go far enough, somehow. It got my attention and then didn't say anything.

mm. love this post ))

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