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Rad Hourani's Unisex Line

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Let's go off in a slightly different direction, shall we?


Specifically, let's talk about Rad Hourani. WWD has the details:

"A NEW SECOND: There’s a new name to add to the list of young designers who have introduced a secondary line: Rad Hourani. The move, he explained, wasn’t dictated so much by the economy as by his desire to expand his own wardrobe beyond statement pieces. “I wanted something I could wear everywhere, anytime,” said the Paris-based Canadian Hourani, best known for his experimental cuts and hard-edged rocker-Goth vibe. The approach should come as no surprise to those familiar with the former stylist — Hourani launched his main collection three years ago “for myself and my friends,” he remarked. “This is exactly the same thing.”

But there’s no denying that the timing happens to work in the designer’s favor. Wholesale prices for the diffusion line range from $100 to $300, while the core collection goes from $500 to $5,000. Though the two labels share a similar m.o. — a dark, urban palette and angular, unisex designs — Rad by Rad Hourani, available in stores and on his Web site come November, has a much lighter hand: languid T-shirts and draped jackets cut in organic cottons. “It’s still sleek and chic, but in a more casual way,” said Hourani, who still has plans to show his main line on Sept. 14 during New York Fashion Week."















LOVE. THESE. CLOTHES. They remind us a bit of the collections of Comme des Garçons and Ann Demeulemeester. Oh, we'd never wear them, mind you. They're definitely for the young, thin, and terminally hip, but they're so cool and so modern and forward-thinking. They feel like clothes that will become standard by the time we're old and rickety. Sort of how jeans and t-shirts were considered radical wear 50+ years ago and now they're practically a uniform. Which fits, because, like jeans and t-shirts, the clothes are unisex.

The line will be available in stores and on his web site in November, so if you're young, skinny, and hip, save your pennies.

[Photos: wwd.com/models.com]

Post a Comment
63 comments:

especially like some of the white jackets.
But the same as the comments about the black booties Gwen was sporting... The one male combination of black patent leather boots, dark socks and spandex bijke shorts?? WTH

Maybe it's just that I am not young or hip enough. Althought I REALLY like some of the white jackets


I really, really, really love these clothes! (With the exception of that odd, rectangular bib in the top right pic.)

They look comfortable without being baggy, are interesting structurally, and easily work with each other and with whatever else you'd have in your closet.

I completely disagree that you need to be "young, thin and terminally hip" to wear them. I'm well past young (and, therefore, by definition, no longer hip - terminally or otherwise), and am not as thin as I used to be, but I'd definitely wear some of these pieces.


LOVE. so urban chic. as young person from los angeles, this would be completely appropriate to wear here anytime, though some who don't know this city would think it was more new york. unfortunately, as a petite girl with a tiny waist and curves, i cant exactly wear unisex clothing without looking like i dont know how to fit myself. but for the tall and willowy... looooooove.


I do love the unisex theme; menswear is so slow to change, I'm glad this is interesting clothing that men don't look silly in, and don;t have to break the bank to afford.

Although I'm saving my pennies for this!


I'm fine with experimenting with clothing and design (especially in the dull menswear world today), but IMHO these clothes are just--ugh. Not the appealing. I could certainly see hipsters wearing it, but hipsters would wear anything to stand out of the crowd. Not sure what that says about this collection.


LOVE. IT. I want one in every color.


I wanted to love this as I really do like most androgynous looks, especially on the "young, thin" demographic.

But I'm not wowed. Couple of years ago my daughter did a "fashion camp" run by a woman who described herself as "not much of a seamstress" which was pretty much all cutting up, folding, draping, and tying old t-shirts and fabric remnants to make garments. (O.k., there were some straight seams in there!)

Lots of the tops here remind me of those garments. I think I'd like most of the pieces better if incorporated into another wardrobe - one with blue jeans and maybe slim skirts. (I will never get behind anything resembling bike shorts as fashion.)

Maybe the issue is that unisex is not precisely the same thing as androgynous?

(if anyone cares, the kids had a ball and learned a lot more than they realized about fit and proportion)


"Anonymous said...

I'm fine with experimenting with clothing and design (especially in the dull menswear world today), but IMHO these clothes are just--ugh. Not the appealing. I could certainly see hipsters wearing it, but hipsters would wear anything to stand out of the crowd. Not sure what that says about this collection."



I kindly disagree. If you look at the most recent collections, these are the shapes, patterns of the future; lots of draping, form-fitting clothes. These clothes are VERY in right now.


A very attractive collection!

But predicted to become as much the norm as jeans and t-shirts are now? For everybody? You're kidding, right?

Oh, Honey. No way in God's creation THAT will ever happen. These carcasses that we inhabit wear out, stretch out, become doughy, and get stretch marks, cellulite, varicose veins, flabby arms, back fat, stomach rolls, stretch marks, moobs, and more. Jeans and t-shirts made it because they are both comfy and hide a LOT of sins. The very heavy fabric that some jeans come in is intended to do a much tougher job than truss up a 30-lb. turkey. And standard loose, unfitted t-shirts are preferred because they obfuscate the uneven terrain underneath. Basically, we're talking clothes that can girdle up a lot of lower-half sins while loosely covering the upper half sins that are allowed to (flap? flab?) roam free.

This style of clothing is just too wussy to perform THAT heroic feat.


MouseAnoy, you're not understanding where TLo are coming from. Back in the day, t-shirts were underwear and jeans were poor people's clothing. To wear them in public was basically like slapping every old woman in a sable and hat. Now, they're the norm because of their comfort and universality.

TLo is positing that these kind of clothes might follow the same direction; their strange and perhaps offensive now, but they have the potential to become a new uniform for young and old alike. Time will tell, but I think it's a very intelligent proposition to make.


" MouseAnony said...

A very attractive collection!

But predicted to become as much the norm as jeans and t-shirts are now? For everybody? You're kidding, right?"

Why don't you read what they wrote? NOT for everybody. They came right out and said that these were young people's clothes.


"MouseAnony said..
A very attractive collection!
But predicted to become as much the norm as jeans and t-shirts are now? For everybody? You're kidding, right?"

I don't think they said "for everybody"


Anyway, I love these. They saw cool looking. It's such a small and yet strong collection.


MouseAnony said [re: jeans & t-shirts]:
"Basically, we're talking clothes that can girdle up a lot of lower-half sins while loosely covering the upper half sins that are allowed to (flap? flab?) roam free.

This style of clothing is just too wussy to perform THAT heroic feat."

****************
Spit take! Choking on the coffee here! The humor to be found in truth!


I meant... they're so cool looking


I meant "MouseAnony", I'm sorry.


It's all pretty hot, but there are definitely some pieces there (the first white top, the black uh, "outfit" on the right, 2nd row down) that I wouldn't call "unisex" for anyone other than EV fashion victim hipsters. Still, very young and sleek and hip.

(I don't know this designer or his other work but I see nothing here that looks 'goth' at all. Goth is not about dark colors and frowny-faces, sigh. Sometimes the way these fashion blurbs summarize cultural concepts and references is really irksome.)


Dammmiiitttt! I need that jacket before November. That would be the perfect travel jacket.


Love it!Love it! Love it!

Saving money starts NOW!


He ripped off look #2 from Leanne!


Ugh.


Very cool clothes, but I detest guys in biker shorts or tiny shorts in general. The only men who can get away with it are guys in shape with nice thighs.

If you have stick thin thighs, you should stick to skinny jeans as those are far more flattering.


This is one of the first times I've seen a "futuristic" collection and thought, "Yeah, I could see fashion evolving in that direction." The thinking feels very unforced and fresh. Love it all.


I'm glad to see that by "Unisex" they didn't mean "Try to put faux butch skirts on men".

The clothes are interesting, but I cannot imagine myself wearing them. But then again, I prefer very crisp clothing, anything that's more edgy, punky, or "fashion sloppy" scares me a bit.


I want to love them, but it's not happening for me.


I find the collection oddly feminine for a unisex line. Which is good, in a way, because it suggests that we may, as a society, be moving away from heterosexual maleness as our standard for "normal." That is, in the past, major moves towards equality required women to dress and act more like men. It gives me hope for the future (naive as I may be) to think that it is becoming increasingly OK for men to dress and act more "feminine".


Actually, TLo's point was ambiguous. In fairness, TLo did clearly say that these are young people's clothes and that they [Tlo] would "never wear them, of course." [Translation: we're not idiots, we know we're already starting to go to pot and who needs to see THAT?] However, TLo then proceeded to cheekily *ahem* predict that the clothes could become the norm, like jeans and t-shirts, by the time TLo is old and rickety. Significantly, TLo did not similarly qualify that future development as being the norm only for future "young people."

Sooooooo, since jeans and t-shirts presently are the norm for ALL ages, I thought that TLo's omission implied a simple analogy: that this fresh new style of clothing could, in the future, catch on as the norm for all age brackets, just as jeans and t-shirts did before them.

I was just poking fun at the hilarious but clearly unintended visual image those words evoked.


I wish something would replace jeans and t-shirts.


I just don't see anything remarkable about this collection. Unisex-you all can keep it. Blah!


It's good to see Arabs recognized in fashion. I'll add him to the list that includes Elie Saab, Reem Acra, Rami Kashou....


too many cats

" I want one in every color"


Good one, and that would be how many shades of gray?


I don't like things that make me sad, and this collection makes me sad.
I could pull out all the gray, white and black stuff in my closet, grab a pair of scissors and a pruning shears and design my own "unisex" line. Blech


I like the clothes, but the shoes are KILLING me. Primarily the men's shoes.


bitchybitchybitchy

That white jacket is really cute. Otherwise, meh.


I love it! I would totally wear these clothes.


Hmmmm.....I don't know what I think. Interesting? Or Boring? Hard to say.


Seriously? Not liking it.


I am intrigued by these clothes and disagree somewhat with TLo and MouseAnony that they could only be worn by the young, hip and thin crowd. While it would certainly be nice for an option to be widely available and somewhat flattering to replace jeans and t-shirts (which personally I wear all the time, flattering or not), in my wildest dreams those garments don't have any kind of support abilities. In fact t-shirts worn by those who are not thin tend to emphasize rather than hide our aging sagging, lumpy selves.While jeans may hide stretch marks and veins, even properly fitted, admittedly a challenge for thin, tall, short, fat and inbetween, they don't disguise the true shape of someones body. Some of these clothes are quite drapey and rather unstructured and might do a very nice job of hiding a few of these almost inevitable aging issues most people will face. I have a favorite poncho-style blouse, in a sheer print which I can wear in several ways, belted, ends tied together, pulled to one side or the other, always over another top or even t-shirt. It dresses it up and covers some of my ahem! flaws. So I like some of the possibilites of this collection and would love to see other designers play around more with unstructured and drapey folds in casual clothing, and definitely with a bit of color.

—m


formerlyAnon said...

Lots of the tops here remind me of those garments. I think I'd like most of the pieces better if incorporated into another wardrobe - one with blue jeans and maybe slim skirts. (I will never get behind anything resembling bike shorts as fashion.)

Maybe the issue is that unisex is not precisely the same thing as androgynous?

I thought the exact same thing! One or two of the pieces with jeans, but not as a total look.
Glad that kids had fun at the camp, it's always good when they get something out of it.


too many cats
7/31/09 2:57 PM " I want one in every color"


Good one, and that would be how many shades of gray?


Really. LOL!


I like some of these looks but I'm not sure about them catching on like blue jeans and t-shirts. Jeans and Ts are versatile and functional. You can wear them in any environment and be comfortable while protecting your skin. Add in some sort of sneaker and you've got the perfect commando outfit for maneuvering in urban and rural environments.

Draped dangly stuff slows you down, gets caught in doors and chokes you if you sit on it wrong. I don't want to be on the subway and have somebody lasso me with my own clothes. :)


I can see this as a direction fashion will take, especially since the avant garde designers like Yohji Yamamoto and Rei Kawakubo have been pushing the draped, monochrome, unisex angle for quite a long time now. Since I surf fashion blogs a lot, this collection has not come as a shock to me. People in the blogosphere have been pushing this angle for quite some time now and, as most of the blog readers are young people, companies like UrbanOutfitters and Forever21 have come up with several similar garments to fit the needs and demands of that demographic. And, frankly, you know you've made it mainstream when Forever21 is making knockoffs of your clothes.

That said, I like some of the pieces. However, because I'm pretty petite, only the jackets would probably look flattering on. I think people are favoring the draped look because most draped garments offer some level of versatility. I know one brand popular in the blogosphere is Harputs Own, which offers several vests and coats which can be draped in a large variety of ways. You probably couldn't do stuff like that with very structured clothing and, in an economy that is still in a rut and a world where travel is pretty much a lifestyle requirement, transformative clothing sounds pretty good. Also, draped clothing is easier to layer because it's usually softer. Generally speaking, drape-y clothes make sense from a functional perspective.

This is a very chic, Parisian model street style collection but, well, I just prefer more structured clothes because they look less fussy. Think about all these clothes + a windy day. Sometimes draped clothes can just look messy when placed in real circumstances.


"He ripped off look #2 from Leanne!"

Oh, Anonymous 1:11, LOL!

I like this line. It's versatile, can be layered and worn in many combinations, and looks comfortable. Jeans, to me, are not especially comfortable. (Oh, I wear them, but a long skirt, shorts, or yoga pants are actually just as, if not more, comfy.) Oh, and the jackets are great.

If I were one of the PTB at Target, I'd be after this dude to do one of those limited edition lines for them.


"Goth is not about dark colors and frowny-faces, sigh. Sometimes the way these fashion blurbs summarize cultural concepts and references is really irksome"
Shemima, the description of his designs as "Hard-edged," "rocker," "Goth," and his cuts as "experimental" all refer to the designer's other line.

I agree this is not Goth.


Not a fan of this collection at all. Its very hipster chic and for me that isn't chic. As pieces I guess I can see how its interesting, the tops and cardigans are workable however those shorts are.....dreadful. Truly, that amt of thigh in public is just plain indecent. I've seen the hipsters out in short shorts (new addition to the uniform this year it seems) and its the males we have to worry about. Hairy, skinny thighs are just not visually appealing.

The drapy tops are ok though, the jackets and cardigans are definatly workable Im just not a fan of the uber short shorts. Plus the styling is off putting. Once u get past that then its ok. Back to those shorts and pants, even if you can wear them, really do you want to be in tight ripped jeans or short shorts in your free time....Ill take a skirt, dress or some wide leg linen pants any day.


These clothes have a place along the worn out thrift store threads of the unwashed corner hipsters. I can not claim to be super tall nor super slim, but I would wear that one white jacket, possibly with that particular gray cotton shirt.

Love the cuts on the designs. Even the bike shorts don't bother me.


fashionablylate

Anonymous 7/31/09 7:41pm said:

"Draped dangly stuff slows you down, gets caught in doors and chokes you if you sit on it wrong. I don't want to be on the subway and have somebody lasso me with my own clothes. :)"

HAHAHA, good one! I agree completely. Jeans and t-shirts are timeless classics that will live forever. And most of this is just plain ridiculous. LOVE the footwear though.


LOVELOVELOVELOVELOVELOVE. I want!


It doesn't seem unisex to me, it looks like men wearing women's clothes. I think the shoes are a big part of the problem.


I'm glad I made you laugh, fashionablylate. Jeans rule!

Seriously though, I could see deconstructed Menswear replacing today's business wear. (Not these clothes exactly - I agree these are a little too fem.)

Anon 7:41


Truly not crazy about this look on men. They look gay. There's nothing wrong with being gay-- but I don't think the majority of the male population would pick that look over jeans and tshirts.

And, since I'm not rail-skinny, I don't think I would either. Just my $.02.


They're grrranimals for the tragically hip... the models look miserable.


i'm not dorothy gale

Get thee behind me, clothing lust!Love them. LOVE them!!!


L O V E I T. 100%


Gotta disagree. The color palette is SO old (terminally hip black, anyone?), and many of the "shorts" or whatever they are look like diapers to me. Ick.


My first thought: cropped versions of stuff Boy George sported in the 80's. Really.


I can't believe they held a show displaying these clothes!


This collection is a hot ass mess. Put your curtains through the shredder, haphazardly slap them on malnourished models and ta da! you have yourself a young, hip and happening collection.

*rolls eyes*

The fashion industry can be so predictable at time. Good luck with selling those rags.


They would look like something James-Paul would design. Funny, how many people would like these.


ZOMG, I can't wear these so they must be terrible! HIPSTERS!!#@#!#!@# Skinny pants and grrranimals and black and white. ZOMG non-fitted = baggy = shredded curtains2#!@#@# We will never see these at SEARS!@#!#!@


They don't look that futuristic to me. A lot of young people in LA already wear clothes exactly like this, many of which I suspect are homemade. It seems right on trend, not anything special, and certainly nothing to get worked up about.


". . .like jeans and t-shirts, the clothes are unisex."

See, here's my problem: Yes, men and women both wear jeans and t-shirts, but they don't necessarily wear the same jeans and t-shirts. Men tend to fit best in men's jeans, women in women's jeans because, while I wholly believe in gender equality, even I admit that this does not extend to the case of hips. So, to carry the jeans analogy forward, these pieces would end up being made in men's and women's cuts which would make them. . . not that interesting. I mean, there's some nice things, and some that aren't to my taste, but it's all hardly revolutionary.


I don't see unisex here. I see men and women dressed in womenswear... rags, really. They're not necessarily bad, in my eyes, but I don't see anything unisex about these clothes. If only because of the shorts, which show far too much leg, and the shoes, which most men wouldn't wear.

And that's a problem I see with a lot of clothing that try to come across as unisex (not counting jeans and t-shirts). They're basically just womenswear clothes that designers and fashonistas try to say are okay for men to wear. Making men look like women isn't unisex, nor is making women look like men, in my opinion.


I really like the pants that can be worn as either men's or women's jeans. I really enjoy the unisex clothing line because I bet there is a lot of money to be made there in the future. It wouldn't surprise me at all if in the future a lot of the clothing labels decided to only do unisex clothes so they could market to both sexes at the same time.





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