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Alexander McQueen for Target




Since we highlighted his Fall '09 collection the other day, we thought we'd take a look at Alexander McQueen's line for Target. As you'd expect, there's a huge difference in the two lines.



















File this under "stating the obvious," but this is a tremendously watered-down version of the McQueen aesthetic. Not that there's anything wrong with that. It is, after all, to be expected when a designer like him develops a line for a store like Target. There's not much of a call for giant umbrella hats in most people's lives.

This is all part of a new fashion series for Target called Designer Collaborations which focuses on bringing creations from established designers to the mass market at Target prices. Not to sound cranky, but we kinda wondered why they even bothered. There's nothing terribly wrong with any of these pieces but there's really nothing about them that says "Alexander McQueen." They could have been done by any no-name designer. They're ever-so-slightly edgier than the average Target fare, we'll grant you, but they're still awfully bland to our eyes.

Not that we don't like some of the pieces. The blue dress with the gray jacket is cute and we like that pink zig-zag print, but it's mainly a bunch of '80s-inspired looks that we've seen plenty of times before and frankly, they look a little chip in a chip way.

Don't get us wrong, we're not being snobbish about Target clothes. It's a decent enough place to fill your closet with wardrobe basics, but we can't imagine why anyone who's in the market for edgy punk-inspired clothes - let alone anyone who's dying to own an Alexander McQueen - would ever head to Target in the first place. You'd be better off heading to your local H&M.


[Photos: Target.com]
66 comments:
Clueless in VA

I agree with you that these could have been made by anyone - nothing particularly exciting. Will be interesting to see them in person to judge quality. The Vera Wang line for Kohl's looks like cheap quality fabric, poorly sewn together - the only "value" you're getting is her label.


just plain Christine

but we can't imagine why anyone who's in the market for edgy punk-inspired clothes - let alone anyone who's dying to own an Alexander McQueen - would ever head to Target in the first place. You'd be better off heading to your local H&M.

********
Here's one easy answer: Target is a national chain. H&M isn't. I don't HAVE a "local H&M" to go to.


I agree on all points, TLo. I'm feeling let down after the fashion show you gave us the other day.


Hey there, just plain Christine, I don't have a local Target. National it is, but not absolutely everywhere.


No H&M here, either, but I do try to stop by whenever I'm in NYC, next stop being Century 21!
There is nothing in this McQueen for Target collection that I would wear, it's all so "teenish". The blue dress with the gray coat is cute, though.
I have found a couple of nice things in Kohls by Vera Wang, a pair of shoes and a blouse. Everything else looked cheesy.


The only thing that might remotely tempt me is the gray jacket. Other than that, meh.


There have been a couple other designers who've managed to make their aesthetic shine through a little more for Target and it makes me wonder why McQueen couldn't do the same thing. Perhaps it's a matter of distancing oneself from the masses. Dunno.

What a shame.

(I kind of like blue with the gray jacket, too. It'd be perfect for my daughter.)


The point is that this is edgier than anything else you'd find at Target, and Target is a lot more accessible than H&M or Topshop. It's different, it's done by an awesome designer, and it's cheap. I don't like this collection all that much and it could've been executed a lot better, but let's not harp on Target for being a "decent enough" place to get your wardrobe basics. It's a damn decent place when you aren't spending money you don't have.


Anonymous said...

but let's not harp on Target for being a "decent enough" place to get your wardrobe basics. It's a damn decent place when you aren't spending money you don't have.


Oh, here we go with the defensiveness. So what's your problem with their remarks, anonymous? They said it was decent but they didn't say it was "damn" decent?


Some of it isn't bad, but it's not really my taste.

What is up with the leggings? They were old three years ago.


It's sad that this looks like a closet twenty five years ago. With colors that look faded.

It won't fill a wardrobe because take all those clothes and you'd still not have clothes to work in. Too short clothes don't look good on most people.

Wear some of those skirts on public transit....no way.


Feh, how disapointing.
I was looking forward to seeing what he would do at a lower price point, but it looks like he phoned it in.
When it gets marked down they will probably assume it was too edgy for the Target customer (eye roll) oh brother.


StkrShock said...
No H&M here, either, I have found a couple of nice things in Kohls by Vera Wang, a pair of shoes and a blouse. Everything else looked cheesy.

I always tell my friends who seem to admire the way I dress that the best bang for the buck is the 75% off rack at Saks & Neimans for clothes and shoe sales at BeBe.

TampaBay


I don't like it, but I'm quite a bit older than the target audience. Still love that blue, though.


Anonymous said...
The point is that this is edgier than anything else you'd find at Target, and Target is a lot more accessible than H&M or Topshop. It's different, it's done by an awesome designer, and it's cheap. I don't like this collection all that much and it could've been executed a lot better, but let's not harp on Target for being a "decent enough" place to get your wardrobe basics. It's a damn decent place when you aren't spending money you don't have.


Target is a perfectly fine place to shop. They already have plenty of basic styles at reasonable prices. I should think that anyone familiar with McQueen would not be looking for basics, but fashion clothing mirroring his own label but having the expensive details eliminated and lower cost fabric and using lower cost factories to produce it.
Target's Erin Featherstone line is a good example of what I'm talking about. It was far less expensive than her RTW line, but you could still see it was her work.


I checked some of the clothes and I was not impressed.


They seem to have achieved the incredibly difficult combination of boring and not terribly wearable. A couple of the dresses are nice enough, but I can't imagine where I would wear most of it. Then again, maybe I'm just out of their demographic, what with being almost 30 and all.


Wow.
It's almost, well...insulting.

LAK


Target has done collaborative lines with several designers over the years, and I'd rank this one right at the bottom. The other lines all captured the designers' aesthetic much better and in a not-chip looking way. (I bought a $40 Isaac Mizrahi dress at Target for my brother's wedding and got a shameful amount of gushing from my fellow partiers...the Featherstone stuff was cute and on-point for the designer, the home products from Philippe Stark and Michael Graves were a good transition selection....)

It's not snobbery...I'm not comparing Target McQueen to his main line....I'm comparint Target McQueen to Target OtherDesigners...and Target McQueen fails.


Hates it.


Agree with TLO

Sewing Siren, I am intrigued by the new sewing project. It is "way cool" as my teens are too cool to say. Can we get a photo of the details from another angle?


Agree with Sewing Siren about the Erin Fetherston line! I got the winter coat with the velvet hearts last year, and I continue to get compliments every time I wear it, and no one believes it's from Target, precisely because it looks interesting and non basic, without "looking cheap" either.


I think people are aware of McQueen at two levels, a few are intimately familiar with his collections and overall aesthetic while most know OF him and his image as an avant garde and uber-edgy designer, but they don't know his aesthetic.

I think the McQueen name is enough to spark interest to someone idly thumbing through the racks, but hopefully no oneis stupid enough to go around with Real Housewives of Fill in the Blank smugness bragging about the McQueen jacket that they picked up at Tar-jay.

As far as what is in it for McQueen, as we have discussed ad nauseum in other posts, this is what finances the haute couture collection and shows. McQueen does sell regular stuff, and while I like his shoes, I don't know if his accessories sell like Prada and YSL.


Never thought I'd find something from McQueen boring.


I don't like that the designers for Target all seem to be designing for Target Junior Teens. this is what my undergrad students wear, not what *I* wear, or want to wear (actually, some of it is very similar to what I wore as a 12 year old in 1991).

I wish it was a little more...let's say work-appropriate, or adult-appropriate. If I wanted an Alexander McQueen-designed outfit, it wouldn't be for just lounging around my house on weekends.

and i hate leggings. and the 80s-ish tops that are loose but banded at the bottom. HATE that look.

grump.


TampaBay said...
StkrShock said...
No H&M here, either, I have found a couple of nice things in Kohls by Vera Wang, a pair of shoes and a blouse. Everything else looked cheesy.

I always tell my friends who seem to admire the way I dress that the best bang for the buck is the 75% off rack at Saks & Neimans for clothes and shoe sales at BeBe.

TampaBay

Thankfully, there is a Saks outlet pretty close to where I live. Great sales from time to time. I have never had good luck with 75% off sales at Neimans....maybe I'd better check it out more often!!
Thanks for the tip!


I completely agree. Why bother?

And gee, I haven't seen shoes like those at ALL this season! *Rolls eyes*


Bring Isaac Mizrahi back please!


I think the price point might have been another factor for me not really caring for this line.

I love clothes shopping at Target as much as the next person but if I'm gonna spend $80 on a dress it's definitely not gonna come from Target. A mediocre one at that.


But some of the Target lines have been more successful than others. The Thakoon line earlier this year had some of those lovely flower prints that definitely echo the main line.


honesty.not.pc

target clothes last longer than H&M clothes


jameela said...
Bring Isaac Mizrahi back please!

Isn'e Isaac Mizzrahi now at Liz Claiborne? Wonder what Tim Gunn is doing?

TampaBay


I personally do a lot of shopping at Target and fully understand the thread in the comments.

If I were going to worry about a lable name, I would want to see the designer's unique vision (granted, filtered through the affordable fabrics and production).

This collection doesn't do that.


Agreed. Plus, Target has enough of this eighties shit shit.


I'm buying the fourth down on the left! And maybe the blue print dress.


I love Mizrahi's collections for Target. Wish he was still doing them.


One thing people haven't noted was that this isn't meant to be Alexander McQueen for Target. It's actually based off his McQ diffusion line; so it's twice the diffusion. McQ is, by itself, much younger and more about contemporary sportswear while the mainline is reserved for more couture-oriented pieces.


I like the grey jacket & the black coat, but all the rest looks like the kind of stuff that Target already carries.

But what the hell is with the big-eyed dolls?? All of a sudden I'm seeing them everywhere. They're creeping me out.

--GothamTomato


"Tlo said: There's not much of a call for giant umbrella hats in most people's lives."



More's the pity, I say.

It would actually be quite funny if the track-suited suburban housefraus who shop at Target started walking around accesorized in the McQueen style.

Anything to make them stop dressing like Paulie Walnuts would be a big improvement.

--GothamTomato


"Clueless in VA said: The Vera Wang line for Kohl's looks like cheap quality fabric, poorly sewn together - the only "value" you're getting is her label."



Well, of course it looks cheap: It IS.

You can't have high quality clothes at Target/Kohl's/H&M prices.

--GothamTomato


i'm broke. price-wise, targets hella better. and if youve ever been in a target...those clothes are a WHOLE lot better than their normal fare.


HELLLLOOOOOOOOOOOOO 1986!!!!!!!!


i was disappointed by the line too! i was expecting so much more and expected to buy a lot more, but i do love my tshirt :D (http://4.bp.blogspot.com/_FW86_jO7k_A/ScuFX6s3elI/AAAAAAAA7Ng/B44Rr1G4Xak/s1600-h/AlexanderMcQueenforTarget_13.jpg)


Pinup Dresses said...
I love Mizrahi's collections for Target. Wish he was still doing them.

----------
I always liked his collections at Target, too. Well made and really cute! Priced right, too.


i'm not dorothy gale

It's difficult to spell the sound of gagging.

Horrid. I do love Tarzhay's shoes though.


I think the point is that so many American's don't *have* a local H&M.

For the most part, these are great clothes with just a hint of McQueen. I too would have preferred it to be a little edgier but I also hope the collaboration is successful enough to continue into the future.


Yeah- no H&M here, either, though we do have target.

I'm glad to see designers doing lines for mass market stores like this, but I do wish they could do things that had more of the stamp of the designer on them, rather than just a label.


My favorite part of the McQ ad campaign has been those "weird big eyed dolls" -- BLYTHE dolls have attitude and are fun.


I'm sure the designers sign off on the designs. I doubt they actually design them. Target likely has no-name designers who mock-up stuff that looks good and is close to a particular aesthetic. Friends who worked at Target told me this is how their Mossimo line came to be. But it's a big assumption to think that Alexander McQueen, or any other designer had as much creative control as we, the consumer, would like.


Girl Detective said...

I'm sure the designers sign off on the designs. I doubt they actually design them.



I tend to agree with you, but somebody signed off on that. And that is plain boring.


I really don't think H&M is a great place to look for edgy punk-inspired clothes either..


I agree that this is nothing to get excited about. I wish there were more prints in asymetrical or creative silhouettes.


The closet H&M is about 150 miles away.

There are 6 Targets in a 10 mile radius :)


I wouild have never known these were from Mcqueen.

*mourns*

Kzspot


probably repeating what others say, but one of the differences you do get in the designer lines at target is the quality. I still have some of my Proenza Shouler for Target stuff-- the best line they have done IMO. I saw some of the McQueen stuff in person and wasn't crazy about it, but at least there is a more interesting mix of fabrics/cuts/textures.

& T&L, this isn't really a NEW approach for Target-- they did it with Mizrahi for probably 6-8 years, and with others for short runs for about 5.


Bess said...
& T&L, this isn't really a NEW approach for Target-- they did it with Mizrahi for probably 6-8 years, and with others for short runs for about 5.


The Designer Collaborations initiative IS new for Target. McQueen kicked it off with this collection.


I agree that it's averagely 80's (and therein 50's) inspired. It all looks H&M to me. Doesn't have a whisper of McQueen.


"omfgajen said...

i was disappointed by the line too! i was expecting so much more and expected to buy a lot more, but i do love my tshirt :D (http://4.bp.blogspot.com/_FW86_jO7k_A/ScuFX6s3elI/AAAAAAAA7Ng/B44Rr1G4Xak/s1600-h/AlexanderMcQueenforTarget_13.jpg)"

Let me get this straight: you expected much more from this collection...so you went out and bought the worse piece in it?


If you are looking for "edgy, punk-inspired clothes" at either Target or H&M, perhaps you should wash out the Manic Panic, take the safety pins out of your shirt, lose the skull jewelry, and do your own thing instead of what people are telling you is "cool" and "alternative." Um, seriously.


Teenagers. That's who wants those clothes. They only know McQueen as a name, aren't familiar with his aesthetic and don't have money for really great clothes.

I agree with you. If they weren't pushing the McQueen angle, I would never know he had designed them. But I will be picking up a few things for my 15 year old daughter. And trying not to feel ancient as I remember wearing the pieces that inspired these.


This comment has been removed by the author.

"Anonymous said...

Let me get this straight: you expected much more from this collection...so you went out and bought the worse piece in it?"

um yeah i did expect more from the line and to tell you the truth i think the shirt and the tattoo dress were the best out of the line, but the tattoo dress was BEYOND poorly made. the tshirt is cute but i wouldn't say it's spectacular. it looks good on me and i look good in it so that's all that matters.


I was so excited when i heard about this, but when I headed over to my local target I was totally disappointed. It was a bad execution! The fabrics were gross-worse than usual at target. Anyway, you get what you pay for.


Target is designed to be "disposable" clothes. I don't shop at Target with the intention of wearing their clothes for years and years. Just a couple of seasons.


Interesting post.!! Its really good that Alexander McQueen's line for Target.


I always prefer to shop at Target. Just LOVE Mizrahi's collections for Target.





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